Carhartt TV Commercial, 'Labor Day: Hey Rookie'

Your first day of work can be a challenge. As these hard-working cowboys discover, a lot can go wrong on the job; boxes fall over, cows run loose, a windshield breaks and a tractor rolls out of control. Carhartt says that's because out in the real world you have to earn what you get, just like its jackets have to earn the right to be on your back.