Chuck E. Cheese's Chucktober TV Commercial, 'Costumes'

Three costumed children are just finishing up carving out their entries for a pumpkin contest when the judge asks to see them. The crowd oohs and aahs at the first two, but the third jack-o'-lantern -- with its wild hair and sparkling tiara -- takes home the prize. As the judge places a blue ribbon on the pumpkin, a string of Chuck E. Cheese's tickets is dispensed out of its mouth. The kids all stand around gaping in awe. All month long during "Chucktober," Chuck E. Cheese's is offering 50 free tickets to kids who come in wearing their Halloween costumes.