Fruit of the Loom Eversoft TV Commercial, 'The Most Epic Soft Story Ever Told'

It may be as soft as a puppy, but a man doesn't have to be a softie to love a soft tee. To demonstrate, Fruit of the Loom is showing off the Eversoft Tee in the manliest fashion possible: with grizzlies, self-administered tattoos, truck pulls and high-flying motocross jumps. Nothing but machismo here.