GEICO TV Commercial, 'Pigeons Fire at Will'

While a couple of little league baseball coaches discuss the prospect of taking a closer look at car insurance from GEICO, a gathering of nearby pigeons talks about how the company also offers protection for boats, homes, motorcycles ... even umbrella coverage. One of the birds targets a man who is going to wish he brought his umbrella and shouts, "Fire at will!" His friends, however, mistake his call to action as an identifier and instead shout greetings to "Will" as he passes by.