NBA Store TV Commercial, 'Reasons Why'

The NBA Store believes there are a lot of reasons to be a basketball fan, which can lead to tension or favor between coworkers, family and even strangers. Casual Friday at the office gets canceled, a boy gets cut out of the will and the same guy is always named employee of the month -- a convenience store cashier even looks past the "no shoes, no shirt, no service" policy for a fellow fan wearing nothing but a Miami Heat towel. Despite rivalries, the NBA Store offers a selection of team gear.