Payless Shoe Source Epic Holiday Deals TV Commercial, 'The Payless Experiment'

To prove the quality of the shoes it offers, Payless built a fake luxury store in Los Angeles, California, and filled it with Payless shoes before inviting fashionistas to the grand opening. The guests described the shoes as "elegant," "classy" and "high-quality" before spending up to $600 on the footwear. Instead of paying high prices at a boutique, Payless invites you to shop the Epic Holiday Deals it has to offer in its stores.