Progressive TV Commercial, 'Flocus Group'

Published In Insurance

Flo is in a Progressive focus group to gauge the reaction to a new commercial starring herself. Things aren't going well when the group members all agree that they like the idea of bundling home and auto insurance but not when it comes out of Flo's mouth. Things go from bad to worse when one mom confusingly says she doesn't approve of the "violence" in the ad and wouldn't let her kids see it. To top it all off, the group thinks the word "bundle" should be turned into a character like Mr. Bundles, whose catchphrase would be, "Top of the bundle to you!"

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