Progressive TV Commercial, 'The Climb'

The Progressive Box is literally taking discounts to new heights by climbing a mountain. Although he faces snow flurries and stirring winds too treacherous for a selfie, he claims that the prize at the top is worth every last breath. In actuality, his dramatic climb was just an attempt to grab frozen waffles off the top shelf in the freezer aisle ... and much to his dismay, he discovers they are whole wheat.