Stella Artois Cidre TV Commercial, 'C'est CIDRE. Not CIDER.'

Le President arrives on cue and makes his way through the production of Stella Artois Cidre. From a sunny apple orchard with happy workers to expert bottle glass blowers and sample tastings, Le President oversees the finely orchestrated craft of hard cider. He even makes a point to clarify the product genre of Stella Artois by stating it should be known as "cidre, not cider" as he winks and toasts.