YETI Rambler Jug TV Commercial, 'Our First, Your Last'

YETI Coolers pits its Rambler Jug against the competition in a "makeshift physics lesson," in which both are loaded into a cannon and fired at a brick wall to the tune of Tchaikovsky's "1812 Overture." While the other jug bursts upon impact, sending the contents flying everywhere, the Rambler remains perfectly intact. The plaid-clad experimenter unscrews the cap and pours himself a beverage before tossing it aside. YETI assures customers its first jug will be their last.