Busch Beer TV Commercial, 'What Beer Is That?'

In a refreshment challenge, a man asks a blindfolded participant which beer sounds more refreshing upon opening. The first can is opened yielding no response. The second can, however, is opened letting out a bellowing "Busch" sound. The contestant believes the second definitely sounds more refreshing and demands to know what kind of beer it is. This creates an awkward silence before he's told its obviously Busch.