Cheez-It Grooves TV Commercial, 'Both Worlds'

Introducing new Cheez-It Grooves! With the delicious cheesy taste of a Cheez-It and the crispiness of a chip, Cheez-It Grooves are the best of both worlds. Just like with regular Cheez-Its, they wait for their cheese to mature before putting it in the Grooves. But this cheese suffering from paranoid delusions, isn't quite ready yet.